Sellers Reserve

Mint Real Estate  ×  Sellers Reserve

Auction Accreditation Program

The Science of Competitive Selling

A practical, four-week accreditation program built for Mint Real Estate agents, designed to turn auction from an unfamiliar option into a confident, repeatable listing strategy.

4 weeks4 practical sessions8 hoursAgent accreditationPresented in person by Michael Mahon

The Core Idea

“We don't leave outcomes to the market. We engineer the conditions that create demand, maximise competition, and eliminate the reasons properties remain unsold.”

Watch First

See competitive selling in action.

A short introduction to the Sellers Reserve method, the same story your agents will learn to tell sellers.

Program Objective

Learn how to create the market conditions that help sellers achieve their strongest possible result.

Equip Mint agents with the knowledge, confidence and practical skills to position, recommend and manage the Sellers Reserve auction methodology as a powerful addition to their existing listing strategies, from understanding value and buyer psychology through to campaign design and the mechanics of creating competition.

Program Outcomes

  • 01Explain why auction can outperform a traditional listing in the right circumstances.
  • 02Understand that value is subjective and that competition is the mechanism that reveals it.
  • 03Recognise how time, price anchoring and market fatigue weaken seller leverage.
  • 04Analyse a property and create a clear Success Blueprint before launch.
  • 05Present the Sellers Reserve concept with confidence and handle common objections.
  • 06Manage seller expectations, buyer behaviour, reserve strategy and campaign momentum.
  • 07Execute a disciplined auction campaign alongside the Sellers Reserve team.

The Four-Week Program

Four sessions. One accredited agent.

01

The Science of Selling

Why auction works and how competition reveals value

  • Auction vs. traditional sale, a strategic choice, not a distressed tactic
  • Value is subjective: comparables inform the market, they don't define it
  • The economics of competition, leverage transfers back to the seller
  • Buyer psychology: scarcity, urgency, social proof, loss aversion, FOMO
  • Why time kills price, days on market, fatigue and price reductions
  • The Sellers Reserve methodology, end to end

Practical Application

Compare a traditional listing and an auction strategy for the same property. Identify where value, urgency and leverage are gained or lost.

02

Reverse Engineering Success

Property analysis, seller psychology and winning the listing

  • The Property Success Blueprint, demand, scarcity, presentation, timing, risk
  • Start with the premium result, then design the campaign that creates it
  • Seller psychology: motivation, fear, trust and the real definition of success
  • Identifying auction opportunities beyond luxury, distressed or unusual homes
  • Presenting Sellers Reserve in plain language
  • Objection management: reserve, low bidding, buyer depth, fees, perception

Practical Application

Complete a Success Blueprint and deliver a five-minute seller presentation for a real Mint listing.

03

Engineering Competition

Campaign design, buyer management and seller communication

  • Every property is a marketing project, a focused, time-bound market event
  • Campaign architecture: launch, intensity, inspection cadence, reporting rhythm
  • Buyer management, identify, qualify and nurture competitive tension
  • Seller management and reporting: feedback, behaviour, expectations
  • Creating urgency and momentum without campaign fatigue
  • Pre-auction offers, evaluate without closing the market early

Practical Application

Build a complete four-week campaign plan, buyer pipeline and seller reporting schedule.

04

Executing the Result

Reserve strategy, auction day and post-auction conversion

  • Reserve strategy, defensible, evidence-led, aligned to seller objectives
  • Auction terms: registration, disclosures, deposits, contracts, contingencies
  • Auction-day readiness, briefing, logistics, auctioneer collaboration
  • Managing the room: bidding behaviour, momentum, pauses, hesitation
  • Sold, passed in or negotiated, an action plan for every outcome
  • Post-sale service: settlement support, reviews, referrals, case studies

Practical Application

Final assessment: present a complete auction recommendation and campaign strategy, analysis, seller presentation, reserve rationale and buyer plan.

What Agents Will Gain

  • A differentiated listing strategy
  • Greater confidence in seller conversations
  • Stronger property and market analysis
  • Practical buyer-management skills
  • A repeatable auction campaign framework

Why It Matters to Mint

  • A broader and more innovative service offering
  • A clear point of difference in the marketplace
  • Better-trained, more capable listing agents
  • Stronger seller engagement and trust
  • A strategic partnership with Sellers Reserve

The Business Case

Measurable benefits for the office, the agent and the seller.

Reduced time on market

A defined, time-bound campaign concentrates buyer activity into weeks instead of months, so listings sell before fatigue and price reductions set in.

Increased agent productivity

One structured process, one campaign calendar and a qualified buyer pipeline mean less chasing, fewer open-ended negotiations and more listings handled at once.

Fewer sales falling out of escrow

Registered, qualified, pre-approved bidders buying on transparent terms produce cleaner contracts and far fewer collapsed deals.

A viable relaunch for stale or expired listings

Auction gives tired inventory a legitimate reason to return to market with fresh urgency, a new story and a genuine deadline.

Stronger price outcomes

Competition, not comparables, sets the final number, and every additional bidder transfers leverage back to the seller.

Clearer seller expectations

Structured reporting and a fixed timeline keep sellers informed, aligned and confident from launch through settlement.

Accreditation & Assessment

Based on practical capability, not passive attendance.

Participants must demonstrate that they can analyse a property, explain the Sellers Reserve methodology and design a credible auction campaign.

Property Analysis
Completed Property Success Blueprint
Seller Presentation
Clear explanation of auction versus traditional sale and the Sellers Reserve value proposition
Campaign Plan
Marketing, buyer management, reporting and timeline strategy
Practical Assessment
Final presentation and objection-handling role play

Participant Resources

  • Seller conversation guide and objection scripts
  • Property Success Blueprint template
  • Auction campaign timeline and checklist
  • Buyer pipeline and follow-up tracker
  • Seller reporting template
  • Reserve strategy worksheet
  • Auction-day readiness checklist

Accreditation Outcome

Sellers Reserve Auction Accredited Agent

Practical. Strategic. Built for real listings. Exclusive training for Mint Real Estate agents.